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Buyology: Truth and Lies About Why We Buy () is a bestselling book by Martin Lindstrom, in which he analyzes what makes people buy. The author. How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? An eye-grabbing. His book Buyology: Truth and Lies About Why We Buy presents the findings from one of the largest scientific studies conducted on scanning the.

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Every now and then, I try to find a marketing-advertising book which I can use in my profession. MRIs prove people are deeply unaware of their own preferences and habits, making this guy’s method of brand-testing much more effective than decades-old, pencil-based focus groups and such. I read that to mean that if you HAVE the ability to design a product with rounded features and you think it might help — then do it.

Buyology: Truth and Lies About Why We Buy and the New Science of Desire

Here’s agout creepy prediction: Get the latest news right away Subscribe to our free newsletter right now. But that’s faint praise, as this book excelled in ambition and authorial back-patting, but was pretty short on big ideas. Other editions – View all Buy Ology: When we see people that look like models, we believe that people must trjth selling us lies.

Lindstrom does a nice job of showing how effective various advertising strategies are. Why oh why do we buy? This book also helped in understanding my own buying behavior.

Faith Religion and Brands. With this approach, even if viewers avoid watching any second spots, they can still see the stars of the show typing on an Apple Computer, drinking a Pepsi, and so on. Turns out some age old advertising adages aren’t as sound as we’ve thought.


Advertising gurus will ramp up their det As I got into the book, I kept envisioning a commerical that I have seen of late one which I cannot remember the product being promoted – go figure!

Lindstrom is also a public speaker and the founder of a number of organizations including Buyology Inc. Though I can’t fully grasp the whole process of neuromarketing, since I am not a neuroscientist, the marketing part is useful for me.

Apr 07, James teuth it liked it Shelves: Lindstrom often bases his hypotheses around people’s lack of engagement with the external world, making blase assertions that he doesn’t know why he buys Diesel jeans or an iPod, doesn’t remember what he ate for breakfast, doesn’t remember where he was last week, etc.

Lindstrom’s “research” consists of op-eds, blogs, and NYT articles.

After all, it is the box that is carried around on the person and opened and closed on a regular basis. Walt December 6, at 1: Unfortunately, I always end up finding books in e-advertising and other online marketing activities which somehow gets outdated with every technological development.

Buyology: Truth and Lies About Why We Buy (Book Review) – NeuroRelay

Want to Read Currently Reading Read. Product Placements Almost Never Work. Consider how Gladwell can say obvious things in such a low-key way that you take time to consider his arguments fully. I learned about several different parts of the brain and their respective functions.

He had me going back and forth about whether he is the ‘good guy’ or the ‘bad guy. I don’t like marketing and advertising, but I love learning how our brains work, and so I enjoyed much of what Buyology had to offer If you can wade through the overblown prose read author’s sense of self-importance But if you’re an evil multinational corporation or corrupt government, put the book down and stay out of my head, please!


Roger Dooley is the author of Brainfluence: I would argue that there is therefore strong possibility of ritualised behaviour around the box.

It was just my brain.

The real purpose of the book appears to be the promotion of the author’s own self-reported status as a marketing guru but truth be told, Lindstrom does have some interesting information to impart. That’s really pretty cool if insidious stuff, and it has nothing to do with neuromarketing.

So, if buology find yourself staring dumbly at your new shirt buology hair product, wondering “why on earth did I buy this?? Notify me of new posts by email. I was not disappointed. Next Neuromarketing World Forum: Page We instinctively copy other people. For example, Lindstrom tells a unattributed anecdote about the development of the Nike logo that seems to contradict the accepted history of Carolyn Davidson’s design and development of the logo.

See 1 question about Buyology…. But cocktail party chatter does not a neuroscience book make. Trut did I think that teasing little prompt to write a review?

Nathan Ketsdever December 8, at 7: Return to Book Page.